This is a really brilliant use of Websites for marketing, and shows the power and influence of the Web these days.
Fot those of you who haven't seen the TV ad - it's actually for an insurance comparison website called 'Compare the Market.com' using a spoof site 'compare the meerkat'
The main meerkat character has now gained cult status on Facebook and Twitter and IMO is the biggest thing since the Crazy Frog!
Have a laugh - www.comparethemeerkat.com